Digital Design & Creative Direction
Currently @ Microsoft AI

About me

I’m Allison Chan, a senior product designer with a background in creative direction and interactive art. I use human-centred design and AI to help brands bring immersive digital experiences and products to life.

I've worked with

Highlights

Moment Factory Award

I was awarded for interactive installation InterPulse, challenging the use of biometrics to create collaborative art.

Emily Carr Interview

I was featured on the Emily Carr news website for my achievements in interaction design and creative technology.

Featured on Opus Podcast

I was interviewed as a designer and artist by Opus Art Supplies as part of their Opus Visual Podcast series.

Selected projects

Product Design

Creative Direction

UI/UX Design

Sephora Universe

Worked as a creative lead and designer for Sephora's immersive 3D platform, crafting virtual brand experiences with leading make up brands to spearhead beauty and retail innovation with AI.

Winner of 2024 Auggie Awards for Best Web3 Implementation

UI/UX Design

Service Design

Website

BC Parks

Leading UI/UX design and UX research at the Government of BC, for a transformative overhaul of the provincial parks website that provides thousands of visitors with an inclusive and accessible digital service.

Product Design

UI/UX Design

One Little Planet

Designed an innovative augmented reality Web3 platform for the One Little Planet team for the launch of their collectibles with Popmart, Asia's top toy company and selling out their collection in minutes.

Branding

Creative Direction

UI/UX Design

Weebox

Worked as a designer with the Weebox team to create their brand identity and website to launch the world's first officially licensed anime collectibles Web3 platform.

InterPulse

Moment Factory award-winning installation programmed to visualize heartbeats

(E)ntity

Coded an interactive biometric installation showing inner emotions and exhibited to thousands of visitors at Science World