With user research and facilitating branding design workshops with the Weebox team, I was able to create a brand direction that combined a bold, tech-y, and fun feel.
The bottom left corner of the letter W represents the folding of a page corner when bookmarking manga pages and returning to it, and the feeling of opening a fold or cover of a box or product. The letter B is lowercase to subtly separate the idea of Weeb (the community), and Box (the product).
Social media assets were made with a square or rectangle with a cut bottom left corner to mimic the “W” in the Weebox wordmark.
I also developed a design system from the branding to design their launch website, using the "W" mark with the bottom left and top right corners cut as text boxes, windows, background patterns, and buttons.
